It can become a real challenge trying to learn the lingo used by your publicist. It was hard enough to figure out what she meant by a press release. Now you find out that there are 14 additional ways that are recognizable formats in the world of PR for "getting the word out!"
Here's a quick run down. I'll elaborate on what exactly these mean and how they are used in future posts. The two most common tools are the press release & the pitch.
1) Press Release
2) Pitch
3) Media Alert (often referred to as the Media Advisory)
4) Pitch Letter
5) Fact Sheet
6) Press Kit - Biography, Contact Sheet, Company Backgrounder & Q&A
7) Analyst Briefing
8) Desk-Side Briefing
9) Press Conference
10) Media Tour
11) Calendar Announcement (typically community or business calendars)
12) Photo & Cut-line
13) Bylined Article
14) B-Roll
15) Video News Release
And with the invention of Web 2.0 marketing, I am very pleased to mention our new #16 - Social Media. Popular Web based communities include blogs, podcasts, Facebook, LInkedIn, MySpace, myYearBook, YouTube, Twitter, etc.
