As you know, developing a good rapport with journalists is critical to the success of your PR program. Building relationships with the folks in the media is just like building a friendship. Make sure to give it the time, attention and respect it deserves! 
Here are a few ways that will help you to get out in front of the media so that you can start developing your relationships.
Here are a few ways that will help you to get out in front of the media so that you can start developing your relationships.
- Media Interviews
- Events (ground breaking, unveiling, ribbon cutting ceremony, fundraiser, grand opening celebration, product launch, awards ceremony, speaking engagement)
- Media Tours
- Analyst Briefings
- Desk-Side Briefing
- Introductory Calls
- Press Conferences
- PR /Media Seminars
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