•Are you finally convinced that you do need an extra set of hands (or more) helping you with your PR? I knew you'd come to your senses about handling PR initiatives all on your own!!! 
Here's one of my top 10 lists that you may find helpful. This list includes 10 things you must do to when setting up an internal PR department.
1) Invest in a set of media directories
Here's one of my top 10 lists that you may find helpful. This list includes 10 things you must do to when setting up an internal PR department.
1) Invest in a set of media directories
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2) Develop a good media list & keep your media contact database evergreen
2) Develop a good media list & keep your media contact database evergreen
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3) Obtain editorial calendars from key media outlets
4) Monitor media outlets constantly (local, national & international media)
3) Obtain editorial calendars from key media outlets
4) Monitor media outlets constantly (local, national & international media)
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5) Hire quality people. Remember your employees are your most valuable assets. Make sure that these assets have excellent writing skills, have a significant amount of PR experience (you don't want rinky dink PR do you?), and are well networked within the media and the community.
5) Hire quality people. Remember your employees are your most valuable assets. Make sure that these assets have excellent writing skills, have a significant amount of PR experience (you don't want rinky dink PR do you?), and are well networked within the media and the community.
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6) Get to know your clients and your clients' clients.
6) Get to know your clients and your clients' clients.
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7) Network (with the right people that is)!
8) Do you homework! Find out all you can about the reporters that you deal with frequently. Become familiar with their style of writing and preferences (the way they like to receive information, topics they are interested in covering & when they do not like to be contacted). You can cover all of these bases in one simple introductory phone call.
7) Network (with the right people that is)!
8) Do you homework! Find out all you can about the reporters that you deal with frequently. Become familiar with their style of writing and preferences (the way they like to receive information, topics they are interested in covering & when they do not like to be contacted). You can cover all of these bases in one simple introductory phone call.
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10) Create a library of publications relevant to your industry
11) Does this sound like too much work? Then leave it up to the pros!!! Hire a qualified & experienced PR consultant to develop and implement your PR campaigns.
10) Create a library of publications relevant to your industry
11) Does this sound like too much work? Then leave it up to the pros!!! Hire a qualified & experienced PR consultant to develop and implement your PR campaigns.
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