Every media outlet that we turn to is carrying stories about Hollywood's latest jail bird, Paris Hilton, who is behind bars for violating her probation in an alcohol-related
reckless driving case.
Today, news about Hilton's agency, The Endeavor talent agency, hit the wire as they announced that Paris is no longer a client. Click on this here to view the story that was reported in USA Today.
Terminating a relationship with a client / agency is a big decision. In most cases the it is very evident that the relationship must come to an end or you wouldn't be questioning it.
As a publicist, I know how critical it is to work with an individual (or company spokesperson) who is reliable for and during media interviews, comes across as a good interviewee and relays honest and accurate information. If your client falls short in any of these areas, then you run the risk of jeopardizing your own relationships with journalists / analysts.
For those of you who have retained an agent, it is equally important for you to select one that is reputable, reliable and highly ethical. After all, it is your reputation at stake too.
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